With all the different methods of reaching an audience, such as the different social media platforms and the different content you could use, many companies are asking if it is still relevant to keep a blog. Video is all the rave right now and social media is an effective tool to reach and connect with an audience. But, do you still need to blog even when you’re doing a lot of other things?
Marketing today has become intensively driven by data and analytics. You always hear about data everywhere. It’s all about the numbers, such as traffic, impressions, engagement, conversion, and click-through rates among others.
With social media becoming an essential part of branding and customer relations, it pays to have an ear on different platforms. Aside from being a tool for spreading your message and boosting sales, social media also allows you to keep tabs with your customers.
Whether you are starting a blog or have had one for years, at one point or another, you have felt like your voice isn’t being heard enough or your blog hasn’t been viewed by enough eyes. All of us have felt it. You are not alone!
With the recent Facebook hullabaloo with Cambridge Analytica, people were clamoring for an exodus from the social media platform. #DeleteFacebook was trending on Twitter and in most places online. This was a protest due to Facebook’s mishandling of the users’ personal information. Cambridge Analytica, a political data firm from the UK, used the data from more than 50 million Facebook users without their knowledge.
Whether you are blogging for personal use, your own business, or for a company, it can sometimes feel like your wealth of information and knowledge is falling on deaf ears. It takes more than great prose and expertise in your field to gain subscribers, start a windfall of dialogue with your readers, and if you are blogging for a brand, converting blog articles into sales revenue.
With over 700 million monthly active users and 400 million daily active users (as of June 2017), Instagram maintains its position as one of the major influential storytelling platforms and a hotbed of customers and potential customers for any brand, big or small.
After months and months of planning, your new product is finally out in the market. And its a success! Then your top customer advocate discovers an "undocumented feature" and the downward spiral begins. Word spreads that your brand new product has a flaw, then the calls start rolling in.
So there you are, barreling through the woods at 40 miles per hour, deftly sidestepping tree stumps and animals. Rivulets of mud coursing along your windows, you forge ahead like a madman, tethered to nothing but time and desire. Sounds exhilarating?