Social media can be effective in driving sales and traffic. It is not just one for increasing engagement and for building brands, as there can be a lot of uses for different social media platforms.

With all the different methods of reaching an audience, such as the different social media platforms and the different content you could use, many companies are asking if it is still relevant to keep a blog. Video is all the rave right now and social media is an effective tool to reach and connect with an audience. But, do you still need to blog even when you’re doing a lot of other things?

Marketing today has become intensively driven by data and analytics. You always hear about data everywhere. It’s all about the numbers, such as traffic, impressions, engagement, conversion, and click-through rates among others.

With social media becoming an essential part of branding and customer relations, it pays to have an ear on different platforms. Aside from being a tool for spreading your message and boosting sales, social media also allows you to keep tabs with your customers.

With the recent Facebook hullabaloo with Cambridge Analytica, people were clamoring for an exodus from the social media platform. #DeleteFacebook was trending on Twitter and in most places online. This was a protest due to Facebook’s mishandling of the users’ personal information. Cambridge Analytica, a political data firm from the UK, used the data from more than 50 million Facebook users without their knowledge.

With over 700 million monthly active users and 400 million daily active users (as of June 2017), Instagram maintains its position as one of the major influential storytelling platforms and a hotbed of customers and potential customers for any brand, big or small.